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The potential value of hobby broadcasting

By Paul Riismandel in Podcast Survivor, 
Podcasting, in www.radiosurvivor.com
"...I started out as a supporter of, and worker in college and community radio more than twenty years ago for very similar reasons. These grass-roots radio forms permit people who might never consider a career in commercial or public radio to present music, culture, news and ideas to an wide audience..."
     "Podcasting builds upon and broadens this opportunity because it is free from the scarcity of the broadcast spectrum, which then means there are fewer–if any–gatekeepers needed..."
     "Some of the next big podcasts may very well start out as hobbies. More to the point, I hope so. Because it’s an arena where we have a good shot of hearing new approaches, fresh voices and innovative storytelling..."
     Even if a podcaster’s audience is small, each one of those listeners is still important. It’s like the well-worn observation about the Velvet Underground: They didn’t sell a lot of records, but everyone who bought one went out and started a band (influenced by VU). Impact, influence and connection can and must be measured by more than downloads and CPMs..."
     I think Paul has done a great job capturing the essence of hobby broadcasting, too, and maybe even a glimmer of hope for the severely, perhaps even terminally ill radio industry.
     Another article suggests low power radio might have some commercial applications for operations looking to test audiences for future expansion. Please to be reading Can You Do a Lot With 0.1 Watt?
appearing in Radio World magazine.
     Could hobby broadcasting help point the way to a better approach to the use of spectrum than we are seeing today?
     It just might be up to us, the hobby broadcasters, to pull the struggling radio industry out of its self destructive funk and back into the hearts and minds of consumers today.

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